With the evolving technology, advertisements are getting digital too. Nowadays, e-commerce is becoming digital, and offline stores are switching to online platforms for customers’ easy availability. Shopify and WordPress are big websites that drive large target audiences. You can create an impressive online presence by integrating Shopify into WordPress for a secure shopping experience, maintain brand consistency, reach out to your target audience, and increase online mini-store functionality.

Shopify, with its user-friendly interface, can be a powerful utility for your e-commerce business, whether small or large. If you are a small or large business owner looking to build your online presence on WordPress or sell a few products, here’s how to integrate Shopify into WordPress.

What Are The Benefits Of Integrating Shopify Into WordPress?

WordPress and Shopify are powerful tools for website builders and e-commerce tools for selling products online. Combining the strengths of both the websites can benefit consumers with smooth online shopping. For business owners, Shopify gives them the flexibility to manage the store and website all together in one place with a smooth checkout and mobile-friendly design function while offering vast customization options on WordPress.

Here are the top benefits of integrating Shopify into WordPress that you’d like to consider before integrating the websites:

1. Seamless User Experience

Shopify and WordPress together can work hand in hand when it comes to satisfying the user’s needs and for a seamless experience. Shopify will help you manage your online business while WordPress attracts organic traffic and helps you drive customers.

2. Scale your online business

Shopify helps you manage the traffic online and boost e-commerce sales. It handles the transactions while WordPress manages the content marketing where a combination of both helps you scale your online business.

3. Flexibility

Shopify integrated into WordPress gets the flexibility to be customized, where you can personalize your e-commerce website with unique designs, and layouts, leverage brand messages, and add a payment system for smooth transactions.

4. Easy-to-use plugins

For ease of use, Shopify has removed the complicated plugins and technical aspects of the website. Now any business startup or small business owner with the least knowledge of the website can set up their store and market their business online.

5. Secure and safe

After integrating Shopify with WordPress your online business site will have a secure and safe experience. Shopify offers standard security of Level 1 PCI that works as a powerful tool to safeguard your eCommerce. This ensures the privacy and safety of your customer’s data and information. The WordPress platform benefits from the SSL certificate which helps in Google Search Engine Ranking which helps the target audience easy to reach.

How to Integrate Shopify in WordPress?

Now that you already know the benefits of integrating Shopify in WordPress it’s time to learn how to integrate Shopify in WordPress. Here’s how:

1. Set up WordPress and Shopify Websites for your business

Setting up a WordPress with the domain of your business and Shopify website to target customers through content engagement, is important, and here’s how you can do it:

Set Up WordPress:

To make it official, set up a self-hosted WordPress website, WordPress.org, with your business name as the domain name.
Choose a hosting provider for your budget and install WordPress on your domain.
Select and customize a theme that aligns with your brand logo or figure. Many SEO-friendly and responsive themes are easy for users to engage with.
Install essential plugins for SEO on WordPress for social sharing, security, and performance that can help you optimize your SERP.
Add essential pages, ‘Blog’, “About Us,” and “Contact,” to establish the online presence of your brand.

Create Your Shopify Store:

Sign up for a Shopify account for your business needs and choose a plan.
Customize your Shopify stores as per your business and WordPress site for a cohesive brand experience.
Once you have entered all your information and address, the account will take you to the ‘Shopify Merchant Dashboard’ where you can carry forward the steps mentioned below.
Add products, configure payment options, set up shipping, and manage inventory within Shopify’s intuitive dashboard.
Now add payment gateway, by clicking on the ‘Shopify Merchant Dashboard’ and pressing ‘Payment Category’.

2. Connect WordPress and Shopify account

Once you have set up your WordPress and Shopify websites successfully, it’s time to connect both. You’ll have to install the ShopWP plugin for this part and follow this process:

Install the ‘ShopWP’ plugin to your Shopify which allows the WordPress to connect with your Shopify business account.
Activate the ShopWP plugin and go to ‘ShopWP Pro.
Now click on the ‘Connect’ option from the page that is opened.
Press on ‘Begin connection process’, next which launches the connection option for WordPress and Shopify.
Now enter your business domain name of Shopify and press the ‘Connect your Shopify Store’ option to proceed.
Enter your domain name and it will take you to the ‘My Store’ option and then click on the ‘Install’.
It’ll then redirect to the Dashboard of WordPress and then press on the ‘Continue to Next Step’ option.

3. Adding the Shopify Buy Button to Shopify

The Shopify Buy Button takes your business further to ease the step of buying products. Buy from collections, or a shopping cart directly onto your WordPress site. Here’s how to add the Buy Button:

Log in to your Shopify Business account.
Now go to the ‘Buy Button Channel Page’. You can directly search the page by typing it on the search bar of the website.
Once you navigate to the page, press on the install option to initiate the installation process for adding the Shopify Buy Button.
Once you are redirected back to the Shopify website, click on the ‘Add Sales Channel’ button.
Now the ‘Buy Button’ appears which when clicked takes further to the ‘Create a buy button’ option. Press the button and you are done.

4. Integrate Shopify Products into WordPress

After the Buy button is successfully installed, it’s time to utilize the button and add products to the store for the customers to buy. Here’s a quick and easy step to integrate Shopify PRoducts into WordPress:

Go to the Shopify dashboard of your business account.
Now click on the ‘Products’ option.
Next, press the ‘Add Product’ option.
This option allows your business to add products that you want customers to see and buy from the website.
You can further add ‘the title’ of the product, description, pricing, and picture of the product to continue.

5. Customize Your WordPress Website

To make sure that the product is making sales through the Shopify and WordPress integration add shipping, add to cart, and payment options. You can customize the website further with a unique theme to stand out from the competition and customize the visual appearance of your business account that defines its brand. Now create blogs and articles for the WordPress account to bring engagement to your website. To customize Shopify for e-commerce, add a homepage, shop, blogs, and about page, and contact us for more professional. Now reach out to the navigation menu in the WordPress account and add pages to customize the WordPress for business purposes.

Conclusion

We hope you found this blog useful in setting up your E-commerce business. Where Shopify is capable of making sales, WordPress provides flexibility for your business in building a website as well as creating content the customers might be looking for. Read the full blog to learn the simplified way how to integrate Shopify into WordPress. Hope this blog answered all your queries regarding ectopic discussion and helped you with your business.