With digitalization and evolving technology, everything is available online, and mobile access makes it handy. Mobile users have grown over the years, and people prefer operating online things on their smartphones more than traditional desktop laptops. With the website getting more than half of its traffic from smartphones, the question of how to create a mobile-friendly website is getting louder. Let’s dive deeper into how to make a website mobile-friendly and put your website ahead in this competitive market.
What is a mobile-friendly website?
A mobile-friendly website is reduced from the size of a desktop to a mobile size to fit the screen and provide an interactive user experience of the website in the mobile. It is designed to serve the major online or website users- smartphone users- with an optimal browsing experience. A mobile-optimized website is quick to load, easy to facilitate on the touchscreen, and adjusts to different screen sizes.
A mobile-friendly website is such an essential need in today’s digital world, where mobile users are more in number compared to desktop users. This will eventually benefit the website by increasing engagement customer satisfaction, and ranking the website on Google search.
Why is it important to have a mobile-friendly website?
If you own a business or are making an earning through websites, optimizing your website for mobile engagement is crucial in today’s growing technology world. Here are some of the most important reasons why you should have a mobile-friendly website:
- More than 60% of online traffic comes from mobile making it essential to make the website mobile friendly.
- A responsive design curated on the website makes it easy to open whether on desktop, mobile, laptop, or touchpad.
- It brings engagement and reduces bounce rate since the mobile users stay longer on the site.
- A well-optimized website improves user experience by including readable text, is easy to navigate on a phone, and is handy and quick to access.
- The mobile-friendly website makes conversion easier by locating the actions button quick to navigate.
How To Create A Mobile-Friendly Website?
In a world of mobile users, making your website mobile-friendly is crucial and you can do it in these easy ways as mentioned below:
- Test Mobile Usability: The first and foremost thing you can do about your website is to ensure that it’s working well on smartphones. You can test it with several tools like mobile-friendly tests of Google and compare its compatibility on various devices- tablets, touch screens, and mobile phones.
- Work on Mobile SEO: A website tailored with SEO-optimized features suitable for mobile users has a better chance of ranking on the Google search. You can incorporate SEO in your website for a mobile-friendly experience by:
- Adding SEO keywords or terms that smartphone users search for on their devices.
- Compress the metatags to a size that is easy to read on a smaller screen.
- Set a mobile sitemap for the search engines to understand your site structure when used through a phone.
- Choose a responsive layout: It automatically adjusts itself for the screen. Several websites have the option to choose a responsive design feature to rescale the website itself to adapt to different screen sizes. A website that is responsive to mobile boosts its SEO helps Google in indexing and easy to search on phones and ranks higher.
- Optimised Speed of hte Website: A second delay in opening your website can lead to a bounce back. Several readers leave the website if it takes over 2 seconds to open. You can optimize your website for its speed by incorporating browsing cache and minimizing the HTTP by combining JAVA and CSS. You can also reduce the server load by distributing the content globally and improving the website’s speed.
- Prevent Intrusive Pop-ups: Getting too many pop-ups on a website impacts negatively on the users as well as goes against Google guidelines. The image might appear bigger on mobile and the cut button to stop the ads is larger. To prevent intrusive pop-ups keep the banners smaller, implement it below in the content rather than placing it on the top, make it similar to the mobile-optimized design, and use the CTA button on the pop-up layout to make it actionable.
How Do You Make A WordPress Website Mobile-friendly?
With the major traffic on your WordPress coming from mobile users, optimizing the website for mobile-friendly use is a necessity. Let’s learn how to make a WordPress website mobile-friendly:
- Incorporate Google AMP: Google’s AMP- Accelerated Mobile Pages is designed to load the website quickly. AMP loads the projects soon, and the code is simplified when used on WordPress to make the website responsive to mobile users. To make the WordPress mobile-friendly, install the AMP plugin and customize your website’s features, functionality, and design to suit your brand language.
- Use Mobile Optimized Plugins: Optimised WordPress with plugins designed for mobile devices, enhances the functionality and features and works seamlessly on smaller screens. Some plugins like WPtouch generate the phone version of the website automatically. Install plugins like Jetpack mobile theme for light themes, and other plugins that ensure the visibility of the images. Avoid overutilization of plugins that can slow down your WordPress on a mobile phone.
- Regulate WordPress for Speed: The speed of the website matters how the user’s interaction experience would go based on how it’s optimized. To ensure that your website works well on smartphones, image size, cache, page elements, themes, etc. you can regulate WordPress by installing certain useful plugins that can boost your speed by customizing the features suitable for mobile. Use the plugin WP Rocket to store statics, minimize the HTTP request, and compress images with the plugin Smush to enhance your WordPress site speed.
- Testing for Mobile Usability: Monitoring your website to test if it’s suitable for mobile usability is crucial. You can interpret areas of the site that need special attention and see for issues like slow loading time, content wider than the screen, clickable buttons put too close to each other, preview of the website, etc. To provide an interactive and enjoyable user experience, remove all the negative aspects of WordPress once any issue is addressed through the mobile testing process. You can use the Mobile-friendly test of Google to implement smooth usage over mobile phones, Google analytics to test the mobile traffic and its behavior, and the Search Console tool to recognize and fix the issues mentioned by Google over your WordPress.
- Update WordPress with the Trend: Staying updated with the trends is essential with the evolving technology where the mobile web landscape keeps on changing. Staying informed ensures you stay ahead in the competitive market and rank higher on Google. You can subscribe or follow design trends to stay updated with user-centric minimalist designs, experiment and adopt new technologies like AMP, Progressive Web Apps (PWAs), etc, and adjust WordPress based on the latest SEO trends to make it compatible with mobile standards.
Conclusion
Emerging technology over time has changed how websites operate and the users of mobile phones have grown which demands new implementation on your website. We hope this blog helped you understand how to make a website mobile-friendly with the implementation tips mentioned in it. Optimizing your website and WordPress for mobile-friendly use has become a necessity in today’s time because a huge number of traffic comes from it. To stay ahead in time, trends, latest technology features, and stand out in the competitive crowd start optimization today.
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