Stats show that users save 1.5 billion pins on Pinterest each week and that millennials make purchases through content they see on Pinterest. It’s high time every business out of three set up their Business Account if they don’t have one yet. Pinterest is a great platform that harnesses visuals to grow its business. It has a huge audience that engages with images of several products, making it easy to target them for your business purpose.
Wondering how to set up a Pinterest Business Account? In this article, you’ll learn the step-by-step easy method to create your business account and how to change your personal account into a business account.
What is a Pinterest Business Account?
Pinterest besides being a platform for finding DIY crafts, dresses, recipe ideas is a powerful tool for businesses. They help in engagement, promoting their products, increase brand awareness, and drive traffic to their websites. With over 450 million active users worldwide, Pinterest is an essential platform for businesses, especially in industries such as fashion, home decor, food, beauty, and travel.
A Pinterest Business Account is an authorized online platform on the Pinterest platform designed for businesses, brands, and content creators to market their products or services, build brand awareness, and engage with an audience through visually appealing content. Unlike personal accounts, Pinterest business accounts provide additional tools and features specifically tailored to help businesses grow and measure their performance through built-in insights.
Benefits Of Having A Pinterest Business Account
Businesses that want to reach out to their target audience be it in healthcare, e-commerce, cosmetics, fitness, etc should use its Business Account. Some of the benefits of having hte Pinterest business accounts are listed below:
- Boost brand visibility: Share engaging and visually appealing content to showcase your products and services. With millions of customers engaging on your content helps boost the brand’s visibility, better reach, and hence better visibility.
- Increase website traffic: Link pins that customers click on, directly to your website or blog, driving traffic and potentially increasing sales.
- Engage with your target audience: Pinterest’s users are actively searching for inspiration and ideas. You can easily target your right audience based on the kind of contents they engage with and their interest category.
- Access Pinterest analytics: The business account gives access to Pinterest analytics and insights allowing you to measure the performance of your content and refine your strategy. The analytics shows the impressions, engagement, total audience, and engaged audience data to the business account holder on Pinterest.
- Affordable for small businesses: The Pinterest Business Account is free and can be afforded by small or independent business owners. This is not only suitable for someone who is getting started but also supports the owners in the long run.
- Business Hub: Pintetrst gives access to the Business Hub once you create the account. This feature provides you insight into how your account is performing and a quick snapshot of the pins. This overview shows the last 30 days’ performance, clicks, and saves.
How To Set Up A Pinterest Business Account?
If you don’t already have a Pinterest account and wondering how to create a Pinterest business account follow these easy steps to create a new Pinterest business account and keep your business activities separate:
- Go to Pinterest’s Business Page: Open your web browser and go to business.pinterest.com.
- Click on ‘Sign Up’: Click on the button labeled “Sign up’ from the homepage. This is the first step to creating a Pinterest Business Account.
- Fill in Your Business Details: Enter your email address, create a password, and input your age. Provide all the necessary details about your business, business name, website URL (if applicable), and business type.
- Select Your Business Category: Pinterest will ask you to choose the category that best describes your business. For example, if you’re running an e-commerce store, select the relevant industry.
- Set Up Your Profile: Add a profile picture, preferably your brand’s logo, so that your account is easily recognizable. Write a brief and engaging bio describing what your business offers.
- Confirm Your Website: Once you set up your business website, you can claim it by entering the URL in your Pinterest business account settings. Claiming your website allows you to track traffic from Pinterest to your site for better insights.
How To Change A Personal Account To A Business Account?
If you already have a personal Pinterest account and are wondering how to set up a Pinterest business account from a personal account this process is simple. Here’s how to convert your personal Pinterest account into a Pinterest business account:
- Log Into Your ‘Personal Account’: Go to Pinterest.com and log in with your existing personal account credentials.
- Go to Account Settings: Click on the three dots in the top-right corner of the screen, and select “Settings.”
- Select ‘Account Settings’ and ‘Convert to Business’: Scroll down and click on the “Account settings” section, then click on the “Convert to Business” button.
- Provide Business Details: Fill in the necessary business information, such as your business name, website, and business category.
- Agree to Terms and Conditions: Read Pinterest’s terms of service for business accounts and click on agree and you have successfully switched your personal Pinterest account to Business Account.
How To Grow Your Pinterest Business Account?
After creating the Pinterest Business Account the next question comes about growing your business account. Here are some important tips that might help you:
- Create high-quality branded pins: Use high-resolution images that align with your brand’s style and color palette. Ensure that each pin has a clear purpose, such as highlighting a product, service, or valuable information.
- Use Keywords strategically: The online platforms have become smart and work on keywords. It’s crucial to use keywords in your profile, pin descriptions, and board titles.
- Create Themed Boards: Pinterest is majorly theme- based organized in sequences, this helps organize your content, making it easier for users to find what they’re looking for. Create boards related to your niche, ensuring that each board has a descriptive title, a relevant cover image, and an informative description packed with keywords.
- Post on Schedule: Comsistneyl posting at a particular time introduces your brand to new customers and gains loyalty from existing customers. Pin at least once a day, and schedule the pins in advance to stay on time.
- Advertising: Promoted Pins are a great way to get your content in front of more eyes. Pinterest provides advertisements to reach a wider range of audience and grow your business. You can try this paid version of the platform and take full advantage of targeting your right audience.
Conclusion
Setting up a Pinterest business account is a simple yet effective way to boost your online presence and engage with a visually driven audience. By following the steps outlined in this guide, hope this article helped you answer your ‘how to make a Pinterest business account. This will optimize your profile for search visibility, and leverage Pinterest’s marketing tools to grow your business.
Whether you’re a small business owner, e-commerce retailer, or service provider, Pinterest offers a powerful platform to showcase your products and services, drive website traffic, and ultimately, increase sales. Start today by setting up your Pinterest business account and taking advantage of everything this unique platform has to offer!
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