Business Accounts on the LinkedIn platform demand consistency, effort, and professional goals that need time to grow. Whether you are a marketing head, a small business owner, or a startup company trying to build a LinkedIn presence for its business growth, the page requires admin. This raises a major question naturally: How do you add admin to your LinkedIn page?
This article will guide you with an easy step-by-step process on ways you can give access to your LinkedIn company page. You are at the right place of learning the process of how to give access to the LinkedIn company page. This is where you will be equipped with the essential information on assigning roles and admins to the company page for business benefits so that you can avoid common mistakes of running your LinkedIn business profile.
Why Should You Add Admin to the LinkedIn Company Page?
Adding Admins to your LinkedIn Company page is about assigning a crucial job role of handling the professional online presence of your business. Having an admin to your LinkedIn Brand page makes collaboration and communications with other brands easier.
First, you can prevent work overload and save the person handling multiple tasks at your company page from burnout. Having an admin helps you keep your content calendar active and functioning. One person handling all the job roles at the brand page of management, engagement, and content can overwhelm them.
Second, adding an admin ensures consistency in the business and work management of your brand. Having one or multiple admins keep the LinkedIn platform active and engaged with their customers for any inquiries or sales.
Third, separate admins bring separate skills to the growth of the company. The marketing head sees the advertising and brand marketing job roles, a content creator focuses on creating content, writing, and visuals, social media head covers the analytics or advertising performance. Assigning separate job roles to separate admins helps in business growth.
Finally, admins ensure the safety and security of the company page. In situations where something goes wrong or your LinkedIn account is hacked or has a login issue, other admins will still have access to your page.
How to Add Admin to LinkedIn Page
Running your company page on LinkedIn shouldn’t be a struggle or a second thought to whether you should invest in hiring someone to handle it. Here’s an easy step-by-step guide on how to add an admin to your LinkedIn Page that you can follow in case you want to hire one:
Step 1: Log in to your LinkedIn Account: Log in to your company’s LinkedIn Account by entering the email ID and password.
Step 2: Go to Your LinkedIn Company Page: Click on the profile icon at the top right corner of the screen and select the ‘company’ option to find your company page.
Note: You can also enter the URL of the company’s page to open the LinkedIn page directly.
Step 3: Open the Admin Tools: From the dashboard of the company page in the upper right corner, click on the ‘Admin Tools’ from the drop-down menu.
Step 4: Click on Manage Admin: From the dropdown, select the option labeled Manage Admins. This will open a new window or panel showing you the list of people who currently have access to your page, along with their assigned roles.
Step 5: Add a New Admin: Choose the Admin button and the name of the person you want to add as an admin; this will give them access to your LinkedIn Business Page.
Note: If you are unable to find the name of the individual in the search bar, ensure they appear in the first connection of the company by following the page.
Step 6: Assign the Right Role: Once you add the admin, it’s time to assign their roles. LinkedIn Page offers separate roles at each different level to operate.
- Analyst: Admins that are solely responsible for the performance data, insights, and analytics are designated at the analyst position.
- Super Admin: Super Admins are responsible for full control over the company page. They have the power to add or remove admins, manage roles and settings to the page.
- Content Admin: Can create and manage content, schedule posts, and interact with followers, but cannot access page settings or manage other admins.
- Curator: Their day-to-day work includes managing tools, recommending content, and adding to content strategy but can’t publish content or are given any access to settings.
- Paid Media Admin: is solely made to handle the paid LinkedIn ads and sponsor content but doesn’t handle the organic part of the company page.
Step 7: Save the Changes: Once you pick each candidate for the appropriate role, press the ‘Save’ button. The people added as admin roles on your LinkedIn page will receive a notification of admin access.
How to Give Access to LinkedIn Company Page
If you run a company page on LinkedIn and wonder how to give access to the LinkedIn Company Page, it’s crucial to do it strategically and securely. Here are a few points to consider when making the decision:
- Audit Your Admin List Regularly: Regularly review your admin list and remove anyone who is no longer needed on your business page.
- Choose Super Admin Wisely: Select Super Admin for your company page wisely; give access to important roles only to trusted individuals who understand the core values and mission of your brand.
- Limit Access to the LinkedIn page: Assign specific job roles of an admin based on the exact work each person is meant to do and remove any unnecessary cutters.
- Train Your Admins: Guide each admin about their job role and train them regarding the engagement rules, brand values, tone, and the kind of content to be posted.
- Enable Two-Factor Authentication: Train admins to use unique and strong passwords for your LinkedIn company page and turn on two-factor authentication for better security.
Reasons Why You’re Unable to Add an Admin to Your LinkedIn Page
Chances are you followed each step to add the Admin to your LinkedIn page correctly, but it still doesn’t add. Here are several reasons why you’re unable to add admin to your LinkedIn page:
- When they aren’t in the Company page’s followed list.
- If you are not the Super Admin, you won’t have the authority to add new admins.
- Individual is not in their 1st connection with LinkedIn’s account.
- LinkedIn’s search bar doesn’t show individuals’ names.
- Due to a technical issue on LinkedIn, adding admin gets hindered. Clear the cache from the browser and try again.
Final Words
Adding admin to your LinkedIn company page is the right thing you can do to help your brand grow its audience and gain authority. It provides them engagement on the right platform, operated separately by each admin for separate job roles. They perform smoother collaboration with other brands, read the competitors, consistently engage, and have stronger page security.
Now, after reading the above-given information in this article, we hope your queries regarding how to add admin to your LinkedIn page are quenched. We hope you can now make a better decision on who you’d like to give access to your page, whom not, and what responsibilities best suit whom. Whether you’re a small business owner, big company, or are responsible for managing a large team, knowing how to give access to the LinkedIn company page helps you manage the professional face of the company, preserve its authenticity, and reflect the brand’s true potential. Log in to your company page, open your Admin Tools, and hire your team on board. LinkedIn is a powerful platform for businesses that want to grow and target their right audience.
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