Running ads online is a great idea if you have a beauty salon and want to attract new customers and grow. The digital world allows you to use advertisements without investing much money into your business and still grow. Marketing through Facebook ads for beauty salons not only brings you sales but also builds the loyalty of customers. Facebook has become a great mode of bringing older and new customers back.
A good ad ensures that it targets the right audience, solves their pain point, and offers them benefits like no other business in the market has. Now you can curate your Facebook ads keeping simple things in your head and you’ll see how your brand rockets. To learn best practices and ideas to implement in your beauty salon Facebook ads, scroll down to learn and not miss this gem. We have break down into points to make it easy for you to learn.
Facebook Ads for Beauty Salon: 7 Best Practices & ideas
You’ll learn some of the top Facebook ads’ best practices and ideas that have worked for beauty salons in past years consistently. You can choose to experiment and see what works best for you. Here are 7 best options that you can choose for your beauty salon.
1. Choose Which Audience You Want To Target
Facebook provides you with a feature where you can choose your specific audience to target. Targeting a specific audience ensures you achieve your goal and get a good return on sales. You can not only choose the particular age that you want to target but, behavior and interests too. This type of targeting brings you new customers, informs your old customers, and gains more clients than earlier.
If you want timely results, you have to be specific about what you want and in this case, targeting your client by deciding their persona helps a lot. Get detailed with the new customer you want this time when running Facebook Ads, people love getting called out and noticed when it comes to their problem. By attracting only those customers who are highly interested in your service, the chances of their conversion rate increase.
2. Run Ads During The Holidays And Events
The best time to attract more customers for your beauty salon is during the holidays and events. Holidays are when the best occasions to get themselves ready and in the hustle and bustle, they hardly have time for themselves. It’s obvious they look for an easy and reliable way to stay prepared for the day, this is where you can play a big role in their life. Research shows beauty salon ads during the times of holidays and events bring profit to the business as these services are high in demand.
You can always stay up to date with holiday plans by marking the dates on the calendar and running the ads beforehand. The probability of customers who seek spas, makeup, hair, and other services to get ready for the occasion is higher around those days.
3. Display Irresistible Discounts And Offers
Facebook ads that talk about offers and discounts get easily noticed. Beauty salon ads that come with a combination of services can be a great offer. No one goes to the salon just for one service unless the rate is good and offers some free services too. You can attract new customers as well as gain their loyalty who are going to keep visiting your services in the future. Creating exciting offers not only introduces new customers but brings your old customers too.
One of the best ideas is a referral discount, you can offer your customer a discount with referrals clients they bring for you. For a bonus, you attract more clients through these methods and your business makes a profit from it. Providing offers of referral discounts can also be beneficial or works for both you and the customers because your client loves to come to the company so offering both services that are affordable to them can be a great way to bring sales.
4. Get Newsletter Subscribers
Facebook ads for beauty salons that ask to subscribe to your newsletter can grow your sales in a multitude. Running Facebook lead ads is a great idea for bringing more targeted customers to your website who might be interested in your services. Through the newsletter, you can keep them engaged with your upcoming services and offers and strengthen relationships with them.
A newsletter can be used to educate them about your brand, make them aware of your services, personalize email, grow professional relationships, and benefit business. Newsletters can help you in promotion, branding, and engaging with your long-term customers. This helps in building an impact on the brand’s value, & sales and enhances the relationship with your customers.
5. Curate Goal-Oriented Facebook Campaigns
Define what goal you want to achieve and curate Facebook campaigns around it. Making your target audience clear and the objectives that you want to accomplish, a Facebook ad done with clear intention has more chances of growth and reaching its respective audience. Your goal of running a campaign can help generate new customer leads and bring new bookings, increase awareness of your brand, promote particular products or services, drive traffic to your website, and more.
Facebook ads for your beauty salon are all about what you are aiming for and the platform will help you reach your potential. Making good use of the campaign is a great way to grow your business.
6. Facebook Advertising Through Influencer Marketing
Promoting your brand and services through influencer marketing is the best practice you can opt for in this digital world. If you are a small business and have less budget to invest, reach out to a local influencer who can advertise your product well. Collaborate with a local beauty expert on Facebook, a beauty influencer, or a freelance blogger and pitch your proposal.
Influencer marketing is growing at a faster pace on digital platforms. With the beauty influencer, you can easily target your potential customers. You can choose to sponsor content, and tutorials of your newly launched product, or collaborate on any beauty event to market your brand and services. These contents make it easy to target your desired customers who are already present on the Facebook platform.
7. Ad Copy And Creatives
Writing creative ad copy that appeals to your audience can be the best practice for Facebook advertisements. Keeping your copy concise and a clear Call to action at the end informs the audience to take actions that you want them to take. Ad copy through Facebook is a great way to achieve your target goals. Creatives or visuals should be of high quality, palettes that are consistent and resemble your brand attract attention as well, and be remembered longer.
Ad copy is a great way to showcase your unique selling promotion when you want to pitch your clients about your services, create FOMO with limited deal offers, and convert more customers. An engaging post or video post has a high chance of conversion and has been working on social media lately.
Conclusion
Hope our blog on benefits and ideas of Facebook ads for beauty salons helped you to come up with the marketing tips that you were looking for. You can experiment with your business and see which one works the best. Remember these are merely suggestions that we found working best for most of the business irrespective of their budget.
Social platforms like Facebook are a great way to market your business. You have higher chances of growth and return on the investment. Choose your tactics smartly and it will never stop growing once you get consistent in promoting.